Corporate Anthem  

                                                   Corporate Anthem Slogan

 

Frequently Asked Questions

Welcome to this "Question and Answer" section of the CorporateAnthem.com site. The list of questions below are intended to answer the most commonly asked questions-- This will hopefully be the quickest way for you to find out information about this site, it's content and the products available for sale within these pages.

If you want to find the answer to a question listed below, simply click the question link text.

How is a Corporate Anthem different from a jingle?
How is a Corporate Anthem different from a sonic logo?
I've never heard of this before; where did the idea come from?
Is there any research on this?

 

How is a Corporate Anthem different from a jingle?

A jingle is a memorable short tune with lyrics used in radio and television commercials which is usually intended to convey an advertising slogan. The jingle is often not longer than 10 to 30 seconds in length and is usually quite product specific. A Corporate Anthem is a full length song, produced like a radio hit, that tells very much more about the company, its mission statement, core beliefs and values, and its story. Think of it as a kind of "love song" to the company. While the jingle can be quite effective in a 30 second advertising spot, it lacks the depth to function as the soundtrack for a 5-10 minute corporate video or to create a bond with the customer as part of the company's digital media kit.

How is a Corporate Anthem different from a sonic logo?
 
Sonic Logos usually consist of a short series of notes. Sonic Logos work with visuals to strengthen their memorability or can stand alone to make something like a web banner stick in the mind. It's almost impossible to mention Intel without hearing the five note sonic logo that goes with every ad. And while the subliminal connectivity that takes place in the emotional brain heightens the effectiveness of a traditional graphic logo, we have observed that the ratio of vocal with lyrics popular songs completely outweighs the success of instrumental songs. The conclusion we draw is that the public decidedly prefers vocal songs with lyrics and that the focused use of those lyrics can really increase a companies standing in the public's eye. 
 
I've never heard of this before; where did the idea come from?
 
One of our composers, Rebeca Randle, has been performing at churches up and down the coast of California for over 20 years. During that time it became self-evident the degree to which music enhanced receptivity to new information. Rebeca and David together have done performances in conjunction with top speakers and have received comments from the speakers that they noticed a higher degree of attentiveness from the crowd to their message. Over the last several years, Rebeca and David have formulated the idea to use the power of music with a laser focused message to tell the story of major corporations and even startup companies as a way of cementing the love story between companies and customers.
 
Is there any research on this?
 
There is so much research available on the role of music in increasing receptivity to functional learning and retention of new input, that we recommend our site visitors do some research and exploration on the internet. We do not have the space on this site to list and index the myriad number of research papers on this subject.