Corporate
Anthem
There are 29,600,000 businesses in the United
States Is your message even being heard by
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Appropriate sound can increase retail sales by over 30% |
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Music transcends the logical brain by connecting with the emotional brain |
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Up to 95% of all purchase decisions are emotional |
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Corporations are expanding the use of repetitive sounds to further engage their customers (jingles, sonic logos, etc.) |
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A custom corporate anthem goes beyond the product jingles and sonic logos which require repetition for association |
Corporate Anthems communicate a deeper message to your customers and your employees about your brand's story using your mission and an inspirational melody
Almost every organized religion has known for centuries that the right music would open the heart and make the hearer more receptive to their message. That is why religion has so successfully incorporated music into their presentations.
Most corporations are extremely effective at marketing a specific product with the requisite advertising, however, many are weak when it comes to telling the greater story of their company in general. Visiting company websites, we witness static mission statements that few customers read and an opportunity for significant branding is lost. Imagine a song that could weave the perfect and totally appropriate melody with both the company’s mission statement and core values and beliefs. That would tell the company story in a way that no other marketing really can. We call these custom business songs, Corporate Anthems.
Customers are loyal to products that they regularly use and that work well for them. That loyalty rarely extends beyond a successful product. We are talking about a piece of music that can tell the company story in such a way as to create total resonance with customers, and by extension, loyalty to the ideals of the company. Even the employees will have more buy-in to the company ideals and a higher level of personal pride in their association to their employment.
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